新產品開發(fā)是企業(yè)發(fā)展的戰(zhàn)略決策，同時也是決定自身發(fā)展最重要的環(huán)節(jié)。闡述了制藥企業(yè)在選擇適合自身發(fā)展的產品進行開發(fā)時，應具備精良的信息檢索工具以及專業(yè)的信息人員，然后利用這些條件并結合實際情況慎重考慮國家政策、知識產權、藥物臨床評價、產品技術、終端市場格局和相關企業(yè)競爭策略、產品銷售預測及競爭力分析等各個方面的問題，從而篩選出最適宜的產品，形成具有自身特色的產品開發(fā)鏈。

New product development is the strategy of emterprise and is also the most important aspects of enterprise development. Good information retrieval tools and professional staff should be needed when the pharmaceutical companies choose the right drugs to develope, and then based on the government policy to deal with the problem of intellectual property, clinical evaluation, technology, market structure and related competitive strategy, sales forecasting and competitive analysis, and other aspects as well. By this way the proper drugs could be potimized with its own unique product development chain.